Wisbech Anglia is taking the unusual step of issuing a press release following the loss of a significant franchise. Whilst acknowledging that Analog Devices Inc (ADI) is perfectly within its rights to terminate its agreements with Anglia and two other regional EMEA distributors, the company believes that the decision will have a negative impact on customer choice.
Explains Anglia’s CEO, Steve Rawlins: “Not everyone wants to buy everything from a global ‘supermarket’ where the only service you can expect is ‘self-service’. Distributors such as Anglia offer customer-driven commercial, logistic and technical programs that the global giants – which are run by accountants and who must satisfy the short-term needs of their shareholders – can not. Anglia is able to invest in stock and employ FAEs to support customer designs. These services are valued by customers.”
He continues: “Although we are saddened by ADI’s decision, we have been in business for over 50 years, and are able to react very quickly to changing situations. Therefore, our customers can be reassured to hear that we have plans already in place to support them. Of course, we are also in advanced discussions with alternative manufacturers, and we invite others who wish to engage with a strong and trusted demand-creation partner that believes in committing to a relationship with a focused supplier base to get in touch. We expect to be able to make more positive announcements in the very near future.
“But in the meantime, Anglia pledges, together with our similarly-committed suppliers, that we will always put the customer first.”
