Mumbai – Recyclekaro Group, India’s leading player in e-waste management and lithium-ion battery recycling, has officially launched Reloop, a direct-to-consumer (D2C) platform, designed to simplify, incentivise, and democratise responsible recycling. The initiative marks a significant step toward driving environmental action at scale, starting with Hyderabad, followed by Mumbai, Bengaluru, Pune, and Delhi NCR.
Reloop is a user-friendly platform that brings recyclers, organisations, and communities all under one roof, with just one click. It empowers individuals, households, and communities to schedule doorstep pickups of old electronics and used batteries, offering the option to either sell or donate devices such as phones, laptops, chargers, and more. For every item responsibly recycled, users earn Green Points, which can be redeemed as coupons or vouchers from partner brands, creating a digital-first, rewards-driven ecosystem for sustainability.
Beyond individual recycling, Reloop facilitates community collection drives for residential societies, offices, schools, and colleges. Its built-in Eco Impact Tracker allows users to monitor personal environmental impact, including metrics like carbon saved and landfill waste avoided. The platform also includes engagement features such as gamified milestones, ambassador badges, and selfie zones at collection points to encourage ongoing participation.
For businesses and institutional partners, Reloop supports CSR-linked e-waste drives, issues digital certificates of appreciation, and offers access to a comprehensive analytics dashboard. The multi-lingual platform integrates AI-powered tools such as image recognition for item classification, intelligent logistics routing, and real-time reporting to ensure an efficient backend operation.
“With Reloop, we’re empowering citizens to become active participants in the recycling ecosystem. Our goal is to make the responsible disposal of e-waste and batteries as easy, rewarding, and routine as ordering groceries or booking a cab. With Reloop, we’re turning everyday recycling into a habit, simple, convenient, and meaningful.” said Mr. Rajesh Gupta, Founder & Director, Recyclekaro Group.
Recyclekaro Group has consistently led the industry with its innovative approach to circular economy solutions. The company currently processes over 7500 tonnes of e-waste annually, 4200 tonnes of Li-ion battery waste and has seen a 70% overall growth. With the addition of Reloop to its portfolio, Recyclekaro aims to deepen citizen participation and further its vision of a zero-waste future.
