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Home News Industry News

Percival Doubles Product Development Speed and Streamlines Production Workflows with Centric PLM Launch

UK menswear brand reduces manual tasks and errors gaining more time for strategic work

Nimish by Nimish
July 10, 2025
in Industry News
Reading Time: 3 mins read
PERCIVAL

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India – Centric Software® is pleased to announce that UK menswear brand Percival has successfully gone live with Centric PLM™ on time, on scope and on budget. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.

Percival, a London-based menswear brand known for ‘Subverting the Classics’, has been on a steady growth trajectory since it was founded 10 years ago. With global distribution through an increasing portfolio of wholesale partners including Nordstrom, Liberty and Brown Thomas, Percival continues to redefine classic menswear through a contemporary lens. It releases four quarterly seasons, creates innovative brand collaboration capsules throughout the year and has a current stock of a few hundred SKUs—a number that continues to climb alongside its success. 

Percival’s rapid growth over the past two years set it on the search for a product lifecycle management (PLM) solution to be the central hub for product information, to eliminate manual work and to speed both product development and production workflows. The company successfully launched Centric PLM SMB, the cloud-based PLM solution specifically designed for small and mid-sized businesses and reports immediate and impressive ROI.

“As a growing business, admin work was taking up a lot of time and we reached a climax where cross-referencing interlinked data sheets was no longer viable to manage product information,” says John Bell, Merchandiser at Percival. “We chose Centric PLM to alleviate this workload while acting as a central hub for product information and data.”

They went live with the system on time, on scope and on budget and rolled out the solution to its merchandising, design and production teams. Bell shares how Centric PLM delivers results and immediately made life better for team members.

“Now systemic product creation is twice as fast with auto-generated SKUs and barcodes. Purchase order (PO) creation is also twice as fast because the need for manual sheets has been eliminated,” explains Bell. “Having all product information coexist within one central hub has eliminated errors that could occur across activities like cost prices, RRPs, SKUs, barcodes and product titles.”

Since teams transitioned to Centric PLM, daily processes including purchase order management, product development, intake management and back of house (BOH) integration have been seamlessly aligned with the system.

“After removing a lot of time spent on data entry, whether it be day-to-day or ad hoc, as a team we can spend more of our day focused on the important tasks,” Bell comments on the benefits of reducing manual work. “With Centric PLM, we’re enabling fast, insight-driven decisions, fostering improved precision and collaboration across the teams.”

“We went live just over a year ago and started with a test system for a few months before moving into production,” shares Bell. “This testing period allowed us to shape the system to our needs. Throughout the process, the Centric team has been very helpful in getting the PLM up and running—they’ve been adaptable with our requests and ways of working and played a significant role in making the project a success.” 

“We are delighted that Percival went live on time and on budget with Centric PLM and is now realizing ROI,” says Chris Groves, CEO of Centric Software. “We look forward to a strong, long-term partnership as Percival continues to scale and build on its momentum.”

Tags: Centric SoftwarePERCIVAL
Nimish

Nimish

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