Ahmedabad-based electric mobility company MATTER made a strong impression at a closed-door leadership roundtable held in New Delhi. The discussion focused on “Managing Digital Transformation in the Evolving Tech Era” bringing together founders, CTOs, and senior tech leaders from the automotive sector.
Representing the company, Founder & Group CEO Mohal Lalbhai spoke about how electric and software-driven technologies are changing the way vehicles are built and experienced.
Lalbhai explained, “The auto industry is moving beyond traditional mechanical systems. Earlier, vehicles were mostly mechanical. Now they are becoming electric, and the next step is software-defined mobility, where intelligence sits at the center and keeps improving the vehicle over time.”
Lalbhai introduced MATTER’s concept of AI-Defined Vehicles (AI.DV), where software, sensors, and onboard systems work together through a central computing system. This setup allows vehicles to improve continuously through updates, offer data-based services, and create new revenue opportunities even after purchase.
He added, “This approach can also reduce hardware complexity and help companies improve profit margins by focusing more on software-led features.”
The company’s flagship product, AERA, also became a key talking point during the discussion. It is known as India’s first geared electric motorcycle, combining traditional riding feel with modern electric technology.
Industry experts at the roundtable showed interest in MATTER’s approach, especially its focus on building core technologies in-house. The company develops its own motors, transmission systems, battery management, and connected vehicle platforms.
Speaking about MATTER’s philosophy, Lalbhai said “The company follows a “first-principles” approach. Strong hardware is the base. Once that is right, software can enhance the experience. With AERA, we wanted to keep the joy of riding alive while adding smart features.”
The discussion also covered how digital tools like industrial IoT, model-based design, and connected ecosystems are helping companies build better vehicles faster.
Lalbhai highlighted, “The data and intelligent systems will play a major role in the coming years. Vehicles will be able to understand rider behavior, adjust performance, and even predict maintenance needs.”
“Vehicles are becoming smarter systems. They will not just run, they will learn and adapt.” he added. The roundtable gave industry leaders a platform to discuss how companies can adapt to fast-changing technology trends. MATTER’s participation showed how new-age mobility companies are focusing on combining strong engineering with smart digital systems.
