Electronics Era: Let’s start with some of the latest product portfolio of Matrix in Security and telecommunication segment?
Ganesh: At Matrix, we’re at the forefront of the technology revolution, with Artificial Intelligence as our driving force. We’re fully committed to leveraging this cutting-edge technology to reshape the landscape of Video Surveillance and Access Control. In addition to AI, we’re also diligently working on integrating other advanced technologies such as Deep Learning and Machine Learning into our solutions. These tech innovations are set to be seamlessly woven into our offerings, bringing forth significant advancements in both security and operational efficiency.
Expanding our range of IP cameras is a top priority. We will be introducing Matrix All Color Cameras and the Ruggedized Series of IP cameras. The All Color Cameras are engineered to capture colored images even in conditions with less than 0.01x lux of illumination, setting new standards for low-light imaging. Meanwhile, our Ruggedized Series is purpose-built to meet the rigorous demands of the Indian Railways, with the ability to endure shocks and vibrations. We are in the process of developing Explosion-Proof cameras that are engineered to perform flawlessly in heavy-duty environments, including oil and gas, marine, heavy industry, and dusty settings like those in the paper and textile industry. These cameras ensure high-quality image capture in dynamic, challenging environments.
But our innovations don’t stop there. We’re also committed to upgrading our existing product lines, evolving in tandem with the ever-thinning line between physical security and cybersecurity. Integrating cybersecurity features into our IP cameras is paramount. Notably, our IP cameras have recently received certification from STQC, Delhi, confirming compliance with cybersecurity norms as per OWASP ASVS 4.0 L2. Furthermore, our IP cameras are set to offer advanced video analytics, including features like face detection and facial recognition, as well as audio analytics for gunshot, explosion, scream, and audio loss detection.
In the realm of Access Control and Time-Attendance, Matrix has set new standards with the introduction of Face Recognition technology. Matrix COSEC ARGO FACE, has a rapid identification speed of under 0.5 seconds, and substantial user capacity of 50,000 individuals .It has been crafted to meet the unique user identification requirements of organizations, excelling even in challenging environmental conditions, and ensuring unmatched accuracy and speed.
At Matrix, we are dedicated to providing our customers with state-of-the-art solutions that empower businesses and organizations to meet the dynamic needs of the modern security landscape effectively.
Electronics Era: The global Security & Telecom Industry witness rapid technology changing phases, with latest innovations every month. As a leading manufacture what cutting edge innovative products does Matrix bring out for Indian Market?
Ganesh: “There is nothing permanent except change”, a quote by Heraclitus, equally holds relevance for Matrix.
The technologies being offered by Matrix have an outlook to create a better tomorrow! The Electronics sector will witness growth in the coming years and Matrix is committed to being at the forefront by aligning its products and solutions to be evolving and futuristic in nature.
Additionally, with a strong commitment towards the Make in India concept, Matrix aims at shouldering the nation and its commitment towards the Electronics sector. Sustainable growth remains a core principle for Matrix.
Matrix, a leading manufacturer, offers a cutting-edge IP Video Surveillance suite tailored for the Indian as well as global market. This includes enterprise-grade NVRs, UL-listed Cameras, Matrix VMS, and more. Cameras, with resolutions from 2MP to 8MP, boast prestigious UL and NEMA Certifications, ensuring safety and environmental protection. Matrix introduces Server-based NVRs with pre-installed Video Management Software, featuring redundancies and hot-swappable disks, enhancing reliability. This range underscores Matrix’s commitment to setting new benchmarks in IP Video Surveillance.
In the realm of Access Control, Matrix unveils its cutting-edge offerings for the Indian market. The Multifaceted Site Controller, COSEC PANEL200P, adeptly manages 25,000 users and 255 COSEC door controllers. Additionally, the COSEC ARC DC200P stands out as a pure access door controller, surpassing conventional terminals with its myriad benefits. In Time-Attendance, Matrix presents the Aadhaar Enabled Biometric Attendance Device, COSEC VEGA FAXQ, tailored for government organizations, ensuring precise attendance marking. The showcase also features COSEC ARGO FACE, a top-tier facial recognition-based door controller, boasting exceptional accuracy, a rapid identification speed of less than 0.5 sec, and an expansive user capacity of 50K. With connectivity options like Wi-Fi, PoE, and Ethernet, these devices epitomize excellence for contemporary organizations.
Matrix is the sole OEM when it comes to Telecommunication, which puts forward all the business communication products and solutions. Within the realm of telecommunications offerings, Matrix, as a pioneering manufacturer, presents a spectrum of cutting-edge and innovative products tailored for the discerning Indian market. This comprehensive range encompasses PBXs, IP-PBXs, server-based PBXs, media gateways, terminals, and softphones, showcasing Matrix’s commitment to delivering state-of-the-art solutions.
Electronics Era: According to you, what is the state of security industry in India and what is the trend you see for the growth of security and telecommunication industry?
Ganesh: The security industry in India has been witnessing substantial growth, spurred by factors such as urbanization, increased business activities, and a heightened awareness of the need for robust security measures. The market has seen a shift towards technology-driven solutions, including video surveillance, access control systems, and cybersecurity. Government initiatives, such as Smart Cities, have further fueled the adoption of advanced security technologies.
The industry, is also undergoing transformative shifts with a notable trend towards embedding advanced technologies like artificial intelligence (AI) and machine learning (ML) in surveillance systems. Given the increasing interconnectivity of security systems, there is a heightened emphasis on cybersecurity solutions to counter evolving threats. Concurrently, there is a growing demand for intelligent, interconnected security solutions, integrating systems with IoT devices for comprehensive, real-time monitoring and response capabilities.
In Telecommunication Industry, the growth Trends are defined by the deployment of 5G networks, promising faster data transfer, low latency, and improved connectivity. This technology is set to revolutionize communication, supporting diverse applications from IoT to augmented reality. Additionally, a noteworthy trend involves the integration of the Internet of Things (IoT) into telecommunication networks, fostering a more interconnected and efficient communication ecosystem. Another emerging trend is the adoption of edge computing in the telecom industry, aimed at reducing latency and enhancing the performance of critical applications by bringing processing closer to the data source.
Electronics Era: How do you foresee India as a potential market, what are the prospects?
Ganesh: As Matrix Comsec, a prominent player in the Security and Telecom industry, we foresee India as a highly promising market with substantial prospects.
The country’s rapid technological adoption, coupled with a burgeoning need for robust security and advanced communication solutions, creates a favorable environment. India’s emphasis on modernization, smart city initiatives, and digital transformation aligns perfectly with our innovative product offerings.
The increasing awareness of security challenges and the evolution of telecom infrastructure present significant opportunities for our cutting-edge solutions. We are poised to cater to the diverse needs of this dynamic market, providing state-of-the-art security and telecom products that address the evolving requirements of businesses, government entities, and individuals in India. Our commitment to innovation positions us strategically to contribute to the growth and advancement of the Indian security and telecom landscape.
Electronics Era: What are the main areas of activity of the company?
Ganesh: One of the most distinctive features that define our solutions at Matrix is our unwavering commitment to a set of deeply ingrained values.
At the heart of our company’s ethos is the value of SUBSTANCE, which my dedicated team and I wholeheartedly embrace. Our mission is clear: we aim to infuse substance into every aspect of our work – from the technology we develop, to the applications we create, the functions we offer, the features we incorporate, and the unwavering performance we deliver. We take pride in our commitment to flexibility, reliability, and outstanding customer support.
Our market positioning revolves around the idea of enriching our products and services with these fundamental values. We are driven to offer more than just superficial solutions. We understand that true excellence goes beyond the surface and delves deep into the essence of what we provide.
Furthermore, our dedication extends to our customers and partners. We prioritize staying connected with them and providing 24 X 7/365 technical support, ensuring that they receive prompt and sincere assistance after the sale. Our guiding principle is clear: “Never leave a customer unsatisfied!”. We firmly believe that this mantra not only fuels our growth but also plays a pivotal role in shaping our destiny in the market.
In essence, our commitment to values, our unyielding pursuit of substance, and our unwavering dedication to customer satisfaction are the cornerstones that define Matrix’s success and influence our journey in the market.
Electronics Era: Among other leading companies in same segment, in last three decades what challenges does Matrix face to stand out from this competition?
Ganesh: In a competitive landscape, Matrix Comsec faces the challenge of differentiating itself amid other industry leaders. The key hurdles include constantly evolving technology, maintaining a balance between security and usability, and staying ahead in innovation.
Matrix business is driven by mainly two prime movers: cutting-edge products and market reach. With this simple understanding, we are focusing on creating world-class products in all three domains. We are innovating and building cutting-edge, world-class products by investing in R&D. Simultaneously, we are also building a channel network to expand market reach and take Matrix to all targeted markets by investing in marketing, sales, and support.
Video Surveillance, Access Control, and Time-Attendance markets are growing rapidly, and Matrix is a relatively new player with plenty of headroom to grow. Second, we are also introducing cutting-edge, well-differentiated new products this year. Third, we are expanding our channel network by appointing system integrators in all the important markets in India and overseas. Lastly, we are working closely with customers to increase visibility and trust in Matrix products and services.
Electronics Era: At what stage is the market where you are currently active?
Ganesh: Matrix Comsec finds itself in a market that is currently at a pivotal stage of evolution and expansion. The security and telecom sector, where we operate, is undergoing rapid transformation marked by technological breakthroughs and heightened market awareness. The demand for advanced and integrated solutions is burgeoning, fueled by a growing need for enhanced security and communication capabilities.
At present, the market is characterized by a pronounced shift towards integrated security and telecom systems. These advancements are reshaping the industry, offering new possibilities and capabilities to meet the evolving needs of businesses, governments, and individuals.
With over three decades of experience, Matrix is strategically positioned to navigate and capitalize on this transformative stage. Our comprehensive product portfolio encompasses innovative security and telecom solutions, aligning seamlessly with the market’s demands. We actively participate in addressing the contemporary challenges, such as maintaining a balance between security and usability, and staying at the forefront of technological advancements.
As the market matures, Matrix Comsec continues to play a crucial role in shaping the industry’s trajectory. Our commitment to delivering cutting-edge solutions, customer-centric approaches, and adaptability positions us as a key contributor to the ongoing evolution of the security and telecom landscape. We are actively engaged in seizing the opportunities that this dynamic market stage presents, ensuring that our offerings remain at the forefront of technological innovation and market relevance.
Electronics Era: What are your future plans to improve your company’s position in Indian & global market as well?
Ganesh: Matrix envisioned a path that is directed by strategic expansion and innovation. It is strategically positioned to continue its commitment to advancing creative solutions across the three domains: Video Surveillance, Telecom, and Security. In order to expand into specific markets, Matrix is concurrently aggressively developing a robust channel network and making calculated investments in marketing, sales, and support.
Recognizing the dynamic nature of the evolving workforce, Matrix embraces the mantra “We Aid All.” This emphasizes the company’s commitment to creating solutions that satisfy any size, shape, or kind of corporation looking for exceptional breakthroughs.
