National: The automotive industry in India is currently witnessing a paradigm shift, which has changed how consumers purchase automotive components. The boom in digital marketplaces especially, has given rise to direct selling in the aftermarket industry, thereby creating a customer-brand relationship based on trust. This has also encouraged the industry players to develop and roll out their platforms, providing their consumers with greater convenience and accessibility.
Keeping the same in mind, Uno Minda, a leading Tier 1 supplier of proprietary automotive solutions to Original Equipment Manufacturers (OEMs), has recently announced the launch of the Uno Star 2.0 application in the Indian market. The application supports a total of 11 languages consisting of Hindi, English, Gujarati, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Assamese, and Oriya for better penetration in the local market.
But that’s not all. Uno Star application comes with a unique loyalty program where the buyers are introduced to a 5 Tier Based Reward System consisting of Bronze, Silver, Gold, Platinum, and Diamond tiers. All the Tier-based customers will be eligible to spin the wheel post reaching that tier.
Mr. Parth Vora – Head Distribution, Uno Minda Ltd., expressed his enthusiasm about the launch, stating “Loyalty programs mostly offer similar rewards and benefits to all the customers without understanding their preferences, which leads to a lack of differentiation and personalization. To offer those special services, Uno Minda has taken this step. With its user-friendly interface, comprehensive features, and unwavering commitment to customer satisfaction, the UNO Star App will revolutionize the way the automotive industry approaches these programs. This initiative reflects our dedication to offering a more tailored and satisfying automotive experience for our customers and partners, setting a new standard in industry loyalty initiatives.”
UNO Star app has a user-friendly registration process, offering various categories for seamless onboarding, including Retailers, Mechanics, Authorised service centers, and distributors.
For registration, mechanics need to provide important documents such as Aadhar cards and PAN cards. For others, submission of documents like GSTN Certificate, Business PAN Card, Composite Certificate, Retailer Bill, Distributor Invoice, Authorized Retailer Certificate, and Udyog Aadhar for a secure and reliable registration process, is needed.
The Uno Star App also offers a comprehensive rewards system, allowing users to redeem points through various mediums including Bank Transfers, Bank Gift Card, and Gift Voucher.
