- Mohan Tractors Private Limited, a dedicated dealership for Eicher Pro X, is part of a born-digital dealership network
- Aimed to transform the commercial vehicle ownership by providing a seamless omni-channel retail experience and enhanced service and uptime support
- Positioned close to major industrial hubs and transport corridors in Delhi, the dealership offers fleet owners and transporters seamless access to Eicher’s new-age, fuel-efficient, and 100% connected vehicles
Delhi, INDIA – Eicher Trucks & Buses, a business unit of VE Commercial Vehicles Ltd. (VECV), inaugurated its exclusive dealership for the newly launched Eicher Pro X range. This state-of-the-art Mohan Tractors Private Limited 3S dealership facility, located in Nangli Poona Industrial Area, is designed to offer the best-in-class customer experience to enhance every aspect of the vehicle-buying and servicing journey. Equipped with interactive digital displays, the dealership ensures customers receive in-depth insights into the Pro X range, helping them make informed vehicle decisions while experiencing Eicher’s commitment to innovation and efficiency.
Ramesh Rajagopalan, EVP, Customer Service, Retail Excellence and Network Development, VECV, said, “Delhi, being a key center for transport and logistics in North India, plays a crucial role in the commercial vehicle ecosystem. With the inauguration of Mohan Tractors’ exclusive Eicher Pro X dealership in the capital, we are enhancing our ability to serve fast-evolving segments like e-commerce, courier, and FMCG. This new dealership underscores our commitment to shaping the future of last-mile logistics through smart, sustainable, and customer-first solutions. The new 3S facility brings together innovation and trust to create a truly elevated retail and service experience for Eicher Small Truck customers in this key central Indian market.”
Strategically located on NH-1- GT Karnal Road, this exclusive Eicher Pro X dealership will be a key enabler of the city’s rapidly evolving sustainable logistics ecosystem. The rising demand for efficient intra-city and local transportation solutions has made efficient small commercial vehicles indispensable to the region. The new Eicher Pro X dealership with Eicher On-Road service vans offers fleet owners and transporters doorstep access to Eicher’s new-age, energy-efficient, and connected vehicles—marking a significant step in strengthening last-mile logistics in the region.
Co-developed with customers to meet their specific needs, the electric Eicher Pro X charts a new path into the Small Commercial Vehicle segment. Hence, the company has designed a state-of-the-art born-digital dealership to revolutionize the commercial vehicle ownership journey. This omni-channel retail experience integrates advanced digital tools, including an interactive customization zone, where customers can choose from multiple cargo body designs, load decks, fuel variants, and colour options—a first in the CV industry.
The dealership is directly linked to Eicher’s Industry-First Uptime Centre, ensuring maximum vehicle availability and operational efficiency. Customers will also benefit from highly trained technicians, doorstep service bikes, and GPS-enabled on-road breakdown support, offering seamless and efficient service solutions.
Additionally, the dealership is equipped with dedicated EV charging infrastructure (fast & slow chargers) and EV-specific service bays, supporting the growing demand for electric small trucks. Eicher has also partnered with leading Charging Point Operators (CPOs) to provide access to 14,000+ EV charging stations across India, reinforcing its commitment to sustainable mobility. To enhance decision-making, customers will have access to demo vehicles for product experience and test drives. The dealership will also feature a multi-application display of the Eicher Pro X range, catering to industries such as e-commerce, FMCG, parcel & courier, and last-mile logistics.
With its technology-driven retail approach, strong service infrastructure, and digital-first uptime solutions, the new Eicher Pro X dealership is set to re-define the small commercial vehicle ownership experience.
