Electronics Era: Could you provide an overview of UNIX as a company, including its journey and notable achievements?
Mr. Imran: UNIX has been at the forefront of India’s mobile accessories market since its inception in 2006. We now have more than 700 employees and operations across India, we prioritize understanding customer needs and offering the latest, high-quality accessories for every gadget. From 600+ products to Jasprit Bumrah being our brand ambassador, we’ve come a long way, becoming synonymous with innovation and customer satisfaction.
Electronics Era: What does the UNIX product portfolio include, and how does it cater to the diverse needs of its clientele?
Mr. Imran: Our diverse range caters to every need! We offer chargers, earphones, cables, power banks, speakers, batteries, TWS buds, wireless neckband, headphones, and mobile holders. This diverse offering is designed to cater to the varied requirements of our clientele, ensuring they find the perfect accessories for the latest mobile phones.
Electronics Era: Could you share insights into the latest additions to UNIX’s product catalogue and how these offerings contribute to its market presence?
Mr. Imran: We constantly innovate, Now we are coming up with Smart watches and recently introducing our revolutionary X2 charging data cable with faster speeds and extended durability. It’s important to note that the one-year warranty exchange warranty applies exclusively to our charging data cables and power banks. This commitment to pushing boundaries strengthens our market position and keeps customers loyal.
Electronics Era: In the context of the upcoming 2024 budget, can you discuss the manufacturing initiatives that the government is emphasizing and how UNIX aligns with these initiatives?
Mr. Imran: We’re eager for the government to consider stepping up duties and taxes on imported mobile phone accessories – we’ve got a 20% duty already, and now, adding anti-dumping duties on all mobile phone accessories would be a game-changer. This move can rev up production and manufacturing within India. If we see more duties on these accessories , it becomes a win-win for ‘Make in India.’ This not only helps us thrive but also gives a big boost to the market. As we look ahead to the 2024-2025 budget, we’re hopeful for policies that create an environment favoring local production, making India a powerhouse in mobile accessories manufacturing.
Electronics Era: What are UNIX’s most recent expansion plans, and how do they reflect the company’s strategic vision for the future?
Mr. Imran: We’re committed to nationwide expansion! We’re opening new regional offices and strengthening our distribution network to reach every corner of India. Building customer trust and brand awareness remains our top priority. In terms of Manufacturing we are in process of manufacturing of Smart watches and Tws by March 2024.
Electronics Era: How do you think changes in the Production Linked Incentive (PLI) scheme can support the “Atma Nirbhar Bharat” initiative, and what role can UNIX play in this scenario?
Mr. Imran: Changes in the Production Linked Incentive (PLI) scheme align well with the “Atma Nirbhar Bharat” initiative. UNIX, with its commitment to domestic manufacturing, is poised to leverage these changes. We see ourselves playing a pivotal role in promoting self-sufficiency and contributing to the nation’s economic growth through our manufacturing initiatives. We are already manufacturing chargers, mobile batteries, power banks, data cables, and wireless neckbands.
Electronics Era: Could you elaborate on UNIX’s marketing and distribution strategy for increasing brand sales across India? How does the company approach these aspects to enhance its market presence nationwide?
Mr. Imran: UNIX employs a robust marketing and distribution strategy to enhance brand sales across India. By leveraging a combination of online platforms and physical retail presence, we ensure a widespread reach. Our approach involves understanding local market nuances, tailoring promotions accordingly, and building lasting partnerships with our Super Stockist. This strategy is pivotal in strengthening our market presence nationwide.
I’m confident that with our commitment to innovation, customer focus, and alignment with national initiatives, UNIX is poised for continued success.