As the global landscape evolves at an unprecedented pace. The extensive use of IT in media and entertainment industry opens whole new world for the content creators where their creativity takes have no bound files continue to grow in size , emphasizing the need for dependable and scalable storage solutions. Synology, a global leader in delivering comprehensive IT solutions that span edge, core, and cloud environments. Synology storage solutions, building on a harmonious fusion of human creativity and technological innovation. & offer a meticulously designed and efficient ecosystem for content creators in the Media and Entertainment sector.
In an Exclusive Interaction with Russell Chen, Synology Sales Manager for India with Nimish Rajput of Electronics Era talks about their Expansion plan in India, their solution for content creators and their future prospects for India Market.
“Our plans include the introduction of faster U.2 supported servers, as we pursue heightened performance. Synology’s foremost priority will be data security”
Mr. Russell Chen, Synology Sales Manager for India.
Electronics Era: How is Synology’s business situation in India?
Russell Chen: Synology has maintained a leading position in the global SMB and SME markets, commanding more than 50% of market share. Our recent expansion into the media sector is expected to result in a substantial 20% annual growth within the NAS industry in India.
Electronics Era: What are Synology’s expansion plans in India?
Russell Chen: Synology has always been dedicated to delivering the most comprehensive data management solution to the Indian market. We have established our 1st experience center in Mumbai this year, and are expecting our 2nd one in Banglore in the 1st half of next year. We will continue our collaboration with local media agencies, photography professionals, content creation studios, and the like, to empower their productivity through our intelligent and easy-to-use NAS solutions.
Electronics Era: How does Synology see the media and entertainment industries?
Russell Chen: Over the last three years, Synology has witnessed a substantial surge in India. Our revenue share from the media and entertainment sector increased from 10% to an impressive 20%-30% of the company’s regional revenue. This substantial growth underscores Synology’s success in catering to the evolving needs of the media and entertainment industry.
Electronics Era: How does Synology support the growth of the Indian Broadcast industry?
Russell Chen: Synology plays a pivotal role in the media and entertainment industry by offering comprehensive IT solutions centered around its network-attached storage (NAS) and data management technologies. Synology’s high-performance NAS devices serve as centralized hubs for storing and managing large volumes of media content, addressing the industry’s demanding storage requirements. These solutions promote creativity by facilitating efficient collaboration, workflow management, and real-time access to media assets. Additionally, Synology’s data protection and backup features, coupled with robust security measures, ensure the safety of valuable media files. Scalability and support for virtualization further enhance the flexibility of these solutions, empowering media professionals to focus on their creative endeavors with confidence and convenience.
1. Comprehensive Media File Storage Ownership
As media files get larger with advancements of technology, it’s essential to have reliable and scalable storage solutions. Synology offers Petabyte solutions that can handle even the largest media files. Our solutions include the high-density storage, which is built-in 60 bays and can expand up to 300 drives as needed, and the highly scalable storage that can accommodate up to 108 drives with the expansion unit. Both servers feature 10-25G network ports, significantly reducing data transfer times. We also offer intuitive and license-free data management portal–DiskStation Manager, which provide centralized data protection, management and backup solutions.
2.Revolutionized Editing Efficiency and Facilitate Seamless Collaboration
We provide the industries with high-speed online editing function backed by all-flash storage solutions and high-speed connectivity(10GbE, 25GbE or more). With Synology’s all-flash solution, the FS6400, companies can achieve a reading throughput of over 7,000 megabytes per second in a 10 GbE and SSD environment.
3.Media File Sharing at Unprecedented Speeds
Presto File Server that exceeds geographic boundaries, supported by Synology’s exclusive SITA technology, which provides 68x speed increment by overcoming the common problems such as high-latency, packet loss rate, and unstable connections when transferring files over long distances.
4.Robust Backup and Archiving: Guarding Against Threats
Data security is crucial within the data-centric media and entertainment industry. Solutions such as Secure SignIn and Security Advisor enable customers to protect their data easily. Synology’s backup and instant recovery software safeguard the valuable data and optimize storage efficiency, boosting creative workflows.
Electronics Era: What are the specialized offers for the media and entertainment industries?
Russell Chen: Synology’s storage solutions offer a meticulously designed and efficient ecosystem for content creators in the Media and Entertainment sector. From flexible storage options to collaborative tools and robust asset protection, Synology caters to their diverse needs. To begin with, Synology presents all-flash and petabyte storage solutions, adept at accommodating the substantial files inherent in creative work, ensuring seamless workflows and minimal disruptions.
Furthermore, Synology equips creatives with collaborative instruments like Synology Drive, fostering real-time teamwork, while comprehensive file versioning and backup capabilities safeguard the integrity of projects. Synology’s capacity to facilitate media streaming, enforce stringent security measures, and adapt to evolving storage requirements positions it as an indispensable ally for creative professionals. In addition to these advantages, Synology enables remote access and supports customization through virtualization and containers, providing the flexibility to work from any location and run specialized software, ultimately empowering content creators to channel their energies into their artistic pursuits with ease and unwavering confidence.
Electronics Era: What are the key media, entertainment, or broadcast customers?
Russell Chen: Synology’s solutions are trusted by media companies globally, such as BBC Media Action in the UK, RUN Studios in the US, to one of the biggest broadcast media in Korea, SBS. In India, Synology collaborates with acclaimed photography professionals and the prestigious Pixel Village Academy in Pune. This academy harnesses Synology storage solutions for content creation, collaboration, and future-proofing data protection.
Electronics Era: How has Synology responded to increased remote access for users and the recent work from home movement?
Russell Chen: Synology has responded to the increased demand for remote access and the growing work-from-home movement by providing robust and user-friendly solutions. Our remote access solutions, such as Synology DiskStation Manager (DSM) and Presto File Server, are designed to empower users to access and manage their data securely from anywhere.
DSM Features: DSM offers a wide range of features that facilitate remote access. It includes secure file sharing, remote desktop support, and virtualization solutions, making it easier for users to connect to their Synology NAS devices and work remotely. These capabilities ensure that users can access and manage their data effectively while maintaining data security.
Presto File Server: Our Presto File Server is specifically designed to address the challenges of remote data access. It offers rapid and secure data transfers, even over high-latency connections, making it an ideal solution for users working remotely. Additionally, the inclusion of features like two-factor verification and encryption ensures data security during remote access.
Data Protection: Synology also prioritizes data protection with solutions like data backups, snapshots, and data encryption. These features help users safeguard their data, whether they are working from home or remotely accessing company resources.
Electronics Era: How Synology helping the Indian SME segment to propel biz growth with its Secure and Scalable Data Management Solutions?
Russel Chen: As technology advances, files continue to grow in size, emphasizing the need for dependable and scalable storage solutions. Synology provides Petabyte solutions capable of handling even the largest media files. Our offerings include high-density storage, featuring 60 bays that can expand to accommodate up to 300 drives as needed. Additionally, our highly scalable storage solutions can house up to 108 drives with expansion units. Both servers are equipped with 10-25G network ports, significantly reducing data transfer times. To streamline data management, we offer an intuitive and license-free portal-DiskStation Manager(DSM), which centralizes data protection, management, and backup solutions.
The SMEs face a critical threat from the escalating frequency of cyberattacks, particularly ransomware. Secure SignIn, with its robust two-factor authentication, safeguards user credentials, ensuring they remain uncompromised and offering essential data protection. Synology’s Security Advisor acts as a vigilant guardian, continuously reminding and updating security settings to fend off threats. In an environment where safeguarding digital assets is of utmost importance, these security measures play a pivotal role in defending against cyber threats and preserving the integrity of valuable data.
Electronics Era: How do you see the growth roadmap in India for Synology in 2023?
Russell Chen: Synology has exhaustively explored all available scale-up solutions, and in the upcoming year, we’re shifting our focus towards scale-out approaches and multi-site deployments. Our plans include the introduction of faster U.2 supported servers, as we pursue heightened performance. Synology’s foremost priority will be data security. We are committed to enhancing our customers’ business resilience through thorough backup solutions and data encryption. Additionally, in the coming year, we will launch specialized backup appliances designed to bolster data protection.
Electronics Era: What is the primary goal of Synology?
Russell Chen: In the next five years, Synology’s goal is to establish itself as the largest provider of private cloud solutions.