New Delhi, INDIA – ASUS India is proud to announce Rajiv Talreja, MSME Expert and Founder of Quantum Leap, as the Mentor for the MSME Segment, to strengthen the ‘Built for Worry-Free Business’ promise of its Expert Series PCs.
This landmark, long-term collaboration aims to redefine how Indian MSME leaders leverage business PCs, empowering them to overcome technological bottlenecks to focus entirely on sustainable enterprise growth.
As India’s second-largest employing sector and a massive economic engine, MSMEs are scaling rapidly. To sustain this momentum, business owners must eliminate daily tech friction by adopting purpose-built PCs designed for enterprise workloads, boosts productivity and collaboration. Rajiv Talreja is the ultimate Voice of MSMEs and deeply understands the core operational needs of MSME founders. Having trained over 12 lakh business owners through Quantum Leap’s trainings and coaching, he has profound understanding of the ecosystem which perfectly aligns with ASUS’s commitment to driving MSME success.
Early last year, ASUS identified a critical market gap that small businesses and professionals needed Business Grade Laptops but were largely unaware of better options, with most ending up buying non-business laptops from regular and modern retail channels. However, these are the very people who deeply value durability, performance, upgradability, battery backup, security, and after-sales service. Applying a ‘Design Thinking’ philosophy, ASUS bridged this gap with the Expert Series, delivering a truly Worry-Free Business Experience, customer-friendly ecosystem that lowers the Total Cost of Ownership (TCO) through extended lifespans and reduced downtime.
This conviction-led collaboration emerged organically after over a year of engagement. To be completely confident, Rajiv and the Quantum Leap team deployed the ASUS Expert Series machines across their own team to test the value proposition, before finalizing the collaboration. Furthermore, their independent survey of the MSME community showed the same need gap ASUS had identified in its own research. With this is a long-term strategic collaboration, Rajiv will help educate the ecosystem on treating technology as an investment, while simultaneously acting as a continuous feedback loop for ASUS. This ensures ASUS can constantly tailor its innovations to the evolving needs of MSMEs, empowering founders to step out of daily IT troubleshooting and focus 100% on scaling.
Speaking on the occasion, Dinesh Sharma, Vice President, ASUS Commercial PC Business for India, Sri Lanka, and Nepal said, “At ASUS, we have shared vision with Rajiv to empower Indian MSMEs to have Globally leading capabilities. We jointly believe MSMEs will be a key driver for India’s Economic Growth.
PCs are a key driver of Business Success and are getting more relevant in the AI Age. We are determined to educate MSMEs to choose ASUS Expert Series PCs designed to deliver a truly ‘Worry-Free Business Experience’ with secure, high-performance, and resilient computing platforms designed to maximize workforce productivity.
This collaboration goes far beyond and deeper than mere marketing communication, we are committed to continuously gain MSME insights from Rajiv, innovate and strengthen our value proposition, empowering MSMEs to achieve their true growth potential.”
Expressing views on the partnership with ASUS, Rajiv Talreja, Founder at Quantum Leap & Voice of MSMEs said, “I’ve said no to every brand that’s approached me over the years, because I value the trust we have gained from business owners over 20 years. ASUS asked a different question. Not whether I’d promote them, but whether I’d tell them what MSMEs actually need. We spent more than a year on that conversation. We surveyed our own community and found the same gap they mentioned: most owners don’t know a business PC is even a category, and they’re running their companies on machines built for home use. Before agreeing to anything, we bought Expert Series machines for our own team and the team gave me good reviews. My role as Mentor is to ensure the business owners’ voice reaches the people building their machines, and to help them view technology as an investment rather than an expense.”
The ASUS Expert Series is designed around the priorities that matter to MSMEs, with secure, high-performance, and resilient computing platforms designed to maximize workforce productivity. Engineered with enterprise-grade security, seamless remote manageability, and proven durability, Expert Series hardware and lifecycle solutions simplify IT operations, minimize downtime, and deliver a lower TCO across hybrid environment.
