CNN International Commercial (CNNIC) and NGK Insulators, LTD. (NGK), a global leader in ceramic technology, are launching a new cross-platform campaign to showcase cutting-edge technological advancements and their role in shaping a sustainable future. The campaign highlights how advanced technologies are addressing global challenges and driving digital transformation.
NGK is the exclusive sponsor of a special half-hour program, Innovate. Airing on CNN International in January 2026, the 30-minute special explores the stories behind business ideas, technological developments, and entrepreneurial breakthroughs that are reshaping our world. Digital content will also be available to further spotlight entrepreneurs, business leaders, and innovators who are moving the world toward a more sustainable future.
“We are thrilled to continue our long-standing partnership with NGK, a company that embodies the spirit of innovation and dedication to solving global challenges,” said Cathy Ibal, Senior Vice President, CNN International Commercial. “Through CNN’s compelling storytelling and deep audience engagement, we are confident that this cross-platform campaign will inspire global audiences with stories of innovative thinkers who are helping to shape a smarter and more sustainable future.”
“NGK Insulators will change its name to ‘NGK Corporation’ in April 2026 to accelerate the transformation of our business structure and advance our vision of becoming a company that contributes to carbon neutrality and a digital society through our unique ceramic technologies. Our partnership with CNN on Innovate, a program that spotlights forward-looking challenges and innovations, aligns perfectly with our commitment to pursue new opportunities and continue evolving as an organization. We are delighted that this collaboration will help further reinforce our pursuit of innovation,” said Shigeru Kobayashi, President, NGK INSULATORS, LTD.
The campaign also includes commercial production elements by CNNIC’s global brand studio, Create, including two branded videos, as well as a branded article exploring how advanced ceramic technologies are shaping an ideal world. Create also produced two branded films featuring Shigeru Kobayashi, President of NGK, where he discusses NGK’s vision to achieve full carbon neutrality by 2050 and the infinite possibilities of ceramics in contributing to the future of energy.
