PORTO, Portugal – Critical Manufacturing, the Manufacturing Operations Platform company making Industry 4.0 a reality, will be exhibiting at MD&M West from February 3–5, where they will demonstrate how manufacturers can move beyond digital transformation concepts and apply them in real production environments using a platform built for complexity, scale, and regulatory demands. During the three days of the event, the company will focus on how manufacturers in Medical Devices and Industrial Equipment can use MES as the operational backbone, strengthened by enterprise data and practical AI capabilities.
At the core of Critical Manufacturing’s presence at MD&M West is its Manufacturing Operations Platform, which brings together MES, connectivity, data, analytics, and AI to support manufacturing operations as one connected system. Designed for complex and highly regulated environments, the platform helps manufacturers manage execution on the shopfloor while extending insight and intelligence across operations, without compromising control or traceability.
Critical Manufacturing MES is not a standalone system, and in fact, it becomes more effective when combined with enterprise-level data and AI. Its Enterprise Data Platform plays a central role by unifying manufacturing, operational, and business data across plants and systems into a governed, enterprise-wide architecture. This gives manufacturers real-time visibility, the ability to compare performance across sites, and a reliable foundation for continuous improvement and advanced analytics initiatives.
“For life sciences and medical device manufacturers, the challenge is balancing control, compliance, and responsiveness, while ensuring that every product released meets the highest standards of quality and patient safety.” said Paul Straeten, VP Life Sciences at Critical Manufacturing. “At MD&M, we are showing how a Manufacturing Operations Platform that combines MES, governed data, and AI can help manufacturers stay in control while adapting more effectively to change.”
Building on this data foundation, Critical Manufacturing will also showcase its AI Copilot capabilities, including MES Copilot and Analytics Copilot. These tools introduce a more intuitive way for users to interact with MES data through natural-language queries, helping operators, engineers, and managers quickly access information, explore trends, and understand performance without navigating complex interfaces or relying on specialist support. The result is clearer, faster, and more confident decision-making across manufacturing roles.
For Industrial Equipment manufacturers, this platform-based approach supports diverse production models and evolving operational requirements, while maintaining consistency and visibility across global operations. Visitors will be able to see how MES, data, and AI work together to manage shopfloor complexity and support more informed, day-to-day operational decisions.
“Industrial Equipment manufacturers need solutions that can scale with their business and support real operational complexity,” said David Junyent, Global Sales Manager for Industrial Equipment at Critical Manufacturing. “Here we are demonstrating how manufacturers are using our platform to connect execution, data, and intelligence in a way that supports both day-to-day operations and long-term growth.”
Critical Manufacturing’s presence at MD&M is supported by its Partner Ecosystem, including Athena, RoviSys, FrontWell, Twinzo and Cognizant, who will be present to demonstrate how the company’s software is deployed and integrated within customer environments. Together, they will show how manufacturers are using the platform to connect systems, simplify operations, and enable more informed decision-making across production and business teams.
Critical Manufacturing will be at booth 3639 on all three days of the event. Visitors can explore live demonstrations, including beta capabilities such as MES Copilot and Analytics Copilot, and speak with Critical Manufacturing experts about how its Manufacturing Operations Platform is being applied today in the complex working environments. Attendees can schedule a meeting or demo to discuss their specific operational requirements here – https://www.criticalmanufacturing.com/campaign/mdm-west-2026/#form
