Electronics Era: India’s consumer electronics manufacturing industry has witnessed remarkable growth over the past few years. How do you assess the current state of the sector, and what key trends will shape its growth over the next five years?
Anik Jain: India’s consumer electronics industry is entering a very strong growth phase. Rising disposable income, increasing aspirations, and higher demand from Tier-II and Tier-III cities are driving the market. Consumers today are looking for better technology, premium features, and value-for-money products.
Over the next five years, we believe premiumization, increasing domestic manufacturing, backward integration, and stronger distribution networks will be the key growth drivers. Government support and improving manufacturing capabilities will also help Indian companies become more competitive. At Arham Technologies, we see this as a long-term opportunity, and we are expanding our manufacturing capacity, product portfolio, and distribution network to capture this growth.
Electronics Era: How is India positioning itself as a global manufacturing destination amid ongoing supply chain diversification and geopolitical shifts?
Anik Jain: India is becoming an important manufacturing destination because companies across the world are looking to diversify their supply chains. The country offers a large domestic market, skilled workforce, improving infrastructure, and supportive government policies.
We believe this shift creates a strong opportunity for Indian manufacturers. Companies that invest in manufacturing capabilities, quality, and backward integration will benefit the most. At Arham Technologies, we are continuously investing in manufacturing infrastructure and localization so that we can become more competitive and reduce dependence on imports.
Electronics Era: The ‘Make in India’ initiative has significantly transformed the manufacturing landscape. From your perspective, what have been its biggest achievements for the consumer electronics industry?
Anik Jain: The Make in India initiative has been a game changer for India’s consumer electronics industry. It has shifted the focus from import dependence to domestic manufacturing by encouraging companies to establish and expand production facilities within the country. This has strengthened the local manufacturing
ecosystem, attracted foreign and domestic investments, generated large scale employment, and improved India’s position as a global electronics manufacturing hub.
For companies such as ours, these initiatives have created the confidence to invest in expanding manufacturing capabilities and increasing localization. As the ecosystem continues to mature, we see significant opportunities to enhance cost efficiency, build stronger domestic supply chains, and deliver globally competitive products while contributing to India’s vision of becoming a leading manufacturing destination.
Electronics Era: The Smart TV segment continues to evolve rapidly. What market trends are currently influencing demand, and how do you see the segment developing over the next few years?
Anik Jain: The Smart TV market is seeing a clear shift towards larger screen sizes and premium features. Consumers today are more aware of technology and expect better picture quality, smart features, and seamless connectivity, even in smaller cities. We are also seeing demand moving from entry-level products to premium value products. At Arham Technologies, we continue to position ourselves as a Mass Premium Brand, offering feature-rich Smart TVs that deliver premium experiences at competitive prices. This trend is expected to accelerate further, with the Indian television market projected to grow from approximately USD 11.5 billion in FY2025 to USD 21.9 billion by FY2033, representing a CAGR of around 8.4%, driven by increasing OTT consumption, rising preference for larger screens, premiumisation, and smart technology adoption.
Electronics Era: Manufacturing excellence has become a key differentiator. What strategies has Arham Technologies adopted to improve productivity, quality, and operational efficiency?
Anik Jain: Manufacturing excellence is a key pillar of our growth strategy. We are strengthening our manufacturing ecosystem through backward integration, technology-led production, and capacity expansion. By bringing key processes such as plastic injection moulding and sheet metal fabrication in-house, we aim to enhance product quality, improve supply chain efficiency, reduce dependence on external vendors, and strengthen cost competitiveness. At the same time, our focus on expanding manufacturing capacity and improving capacity utilisation enables better operating leverage while maintaining consistent quality standards.
Electronics Era: Supply chain resilience has become a strategic priority for manufacturers worldwide. What lessons has the industry learned in recent years?
Anik Jain: The biggest lesson for the consumer electronics industry has been that supply chains need to be resilient, diversified and increasingly localised. Recent global disruptions highlighted the risks of overdependence on limited sourcing locations, making supplier diversification, better inventory planning and domestic value addition strategic priorities rather than operational choices.
At Arham Technologies, we have focused on maintaining optimal inventory levels during periods of uncertainty while steadily increasing localisation through backward integration. Our investments in in-house capabilities such as plastic injection moulding and sheet metal fabrication are aimed at strengthening supply chain resilience, reducing dependence on external vendors, improving cost efficiency and ensuring consistent product quality. We believe that building stronger domestic manufacturing capabilities and adopting proactive supply chain planning will be key to sustaining long-term growth.
Electronics Era: Tier-II and Tier-III cities are emerging as significant demand centers for consumer electronics. What factors are driving this shift?
Anik Jain: Consumers in Tier-II and Tier-III cities today have higher purchasing power and better awareness of technology. They are looking for products that offer premium features at affordable prices.
These markets continue to be an important focus for us because they offer significant long-term growth opportunities. Our strong dealer and distributor network allows us to serve these regions effectively. As we continue expanding into new states and cities, we expect these markets to remain a major contributor to our growth.
Electronics Era: What emerging technologies do you believe will have the greatest impact on the future of consumer electronics manufacturing in India?
Anik Jain: The future of consumer electronics manufacturing in India will be driven by a combination of advanced manufacturing technologies and smarter products. Artificial Intelligence, automation, Industry 4.0, IoT-enabled manufacturing, and higher levels of backward integration will play a critical role in improving productivity, quality, and supply chain resilience. At the same time, technologies such as larger smart displays, connected devices, and Interactive Flat Panel Displays (IFPDs) are creating new opportunities beyond traditional consumer electronics, particularly in education and enterprise solutions. These trends are expected to accelerate as India strengthens its domestic electronics manufacturing ecosystem and moves towards higher-value, technology-led production.
Anik Jain: Arham Technologies, we have already taken early steps in this direction through our entry into the IFPD segment and by obtaining Google EDLA certification, which enhances our ability to serve institutional and enterprise customers. Alongside this, our continued investments in backward integration and manufacturing capabilities position us well to deliver innovative, high-quality products while supporting India’s transition into a global electronics manufacturing hub.
Electronics Era: What financial metrics and operational KPIs do you consider most critical when evaluating manufacturing performance and long-term profitability?
Anik Jain: We closely monitor revenue growth, profitability, capacity utilization, working capital efficiency, inventory management, debtor days, and operating margins. These indicators help us measure both operational performance and financial discipline.
For consistent longer term profitability, we have focused on expanding our dealer and distributor network, improving manufacturing efficiency, and increasing backward integration. We believe balancing growth with operational efficiency is the key to building a sustainable and profitable business over the long term.
