Bengaluru, India – element14, an Avnet company and a fast and reliable distributor of products and technology for electronic and industrial system design, maintenance and repair, has announced the appointment of CY Chan as Vice President, Sales and Service, Asia-Pacific (APAC). This leadership change highlights element14’s commitment to building a strong executive team and providing improved service and value to customers throughout the APAC region.
In his new role, CY will lead element14’s regional sales and service strategy, with a focus on driving sustainable growth, operational excellence, and deeper customer engagement. He will report to Rebeca Obregon, President of element14, ensuring close alignment with the company’s global strategy and priorities.
Rebeca Obregon, President of element14, said, “With nearly 20 years of experience at Avnet, CY has a deep understanding of our customers, our markets, and what it takes to build sustainable growth. His transition into the Sales and Service leadership role for element14 in APAC reflects our confidence in his ability to combine strong commercial focus with a genuine commitment to customer success. As CY takes on this responsibility, we are confident he will strengthen customer relationships, empower our teams, and drive meaningful business outcomes across the region.”
Commenting on his appointment, CY Chan, Vice President, Sales and Service, APAC, element14, said, ‘’element14 has built a strong position in the region by staying close to its customers and continuously evolving to meet their needs. As I take on this role, my focus will be on strengthening our sales and service strategy across APAC, deepening customer partnerships, and ensuring we execute with consistency and speed. Together with our teams and partners, we will build on this foundation to drive sustainable growth and support our customers through every stage of their product journey.”
CY brings extensive experience in enterprise transformation, mergers and acquisitions, and business integration, with a strong focus on scalable growth. He has led initiatives to establish market intelligence frameworks, centralised data and business analytics functions, robotic process automation (RPA) teams, AI-enabled quotation and pricing systems, and an Asia Quote Center — all contributing to improved efficiency and informed decision-making.
CY is recognised for his collaborative and transparent leadership style, emphasising agility, trust, and empowerment while maintaining a strong focus on results. He holds a Bachelor’s degree in Electrical and Electronic Engineering from The Hong Kong University of Science and Technology.
