Silchar – Montra Electric, the EV arm of the 125-year legacy Murugappa Group, has inaugurated a new exclusive electric three-wheeler (e-3W) dealership in Silchar, Assam, in partnership with Sunbird Super Energy Private Limited.
Strategically located on Sonai Road, the Silchar dealership will retail Montra Electric’s SUPER AUTO (Passenger) and SUPER CARGO (Load Carrier) models, vehicles engineered to deliver superior range, robust performance, and significantly lower cost of ownership for drivers, fleet operators, and last-mile mobility providers. The facility is also equipped with a dedicated service bay, trained technicians, and ready spares availability, ensuring customers receive swift, dependable after-sales support.
The inauguration ceremony was graced by prominent dignitaries and community leaders from Assam, including Shri Khalin Uddin Mazumdar (MLA, Katigorah) and Shri Karim Uddin Barbhaya (MLA, Sonai).
Speaking at the launch, Mr. Jalaj Gupta, Managing Director of TI Clean Mobility Pvt Ltd (Montra Electric), said, “The opening of our Silchar dealership reinforces Montra Electric’s commitment to creating an accessible and trusted EV ecosystem across India. Assam is fast emerging as a national benchmark for electric three-wheeler adoption, and we are happy to be part of this transition with a reliable partner like Sunbird EV in Silchar.”
Mr. Suhel Ahmed, Dealer Principal of Sunbird Super Energy Private Limited (Sunbird EV), said: “We are delighted to be part of the Montra Electric family and join hands in making Silchar a greener and cleaner city. Montra Electric’s Super Auto and Cargo are very promising offerings, and I am confident we will be able to serve the city well with our customer-centric approach in the coming days.”
This is the 12th dealership for Montra Electric in Assam for electric three-wheelers. The showroom area is of 1200 Sqft and a workshop area of 900 sqft.
With over 85% of new three-wheelers in the state already electric, Assam is on track to become India’s first state to achieve 100% electric three-wheeler adoption. This shift underscores the region’s growing appetite for clean mobility and the rising role of EVs in last-mile connectivity.
The inauguration of the Silchar dealership further strengthens Montra Electric’s expanding retail and service network across India, as the company continues to accelerate its mission of delivering intelligent, sustainable mobility solutions that drive progress for communities and businesses nationwide.
About Montra Electric (TI Clean Mobility Private Limited, Murugappa Group)
Montra Electric, (Company Name: TI Clean Mobility Private Limited), is a pioneering clean mobility brand from the Murugappa Group, one of India’s oldest and most respected business conglomerates with a legacy spanning 125 years. Drawing in deep expertise of converting ‘Metal to Mobility’ earnt with decades of manufacturing high precision automotive and industrial components for India and Global needs; coupled with the track record of creating strong brands, Montra Electric has set on the vision of clean mobility. The Company operates under 4 business verticals – Heavy Commercial Vehicle, Mid & Small Commercial Vehicles, Last Mile Three wheelers and Electric Tractors including through its subsidiaries. The fast-expanding portfolio of Montra Electric consists of the India’s first 55 Ton Electric Truck Trailer RHINO, 3.5 Ton Small Commercial Vehicle EVIATOR, Last Mile Passenger Vehicle SUPER AUTO, Last Mile Delivery solution SUPER CARGO and India’s first Electric Tractor E-27.
To know more, visit the official Montra Electric website: www.montraelectric.com
