NEW DELHI, India — SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, today announced additional enhancements to its Reseller Partner Program. This update marks a key milestone in the company’s continued commitment to strengthening and evolving its partner ecosystem by providing better benefits, enablement opportunities, and a more predictable discount framework.
For reseller partners, these enhancements offer a clearer, more consistent framework for how SolarWinds rewards investment and growth. By providing predictable benefits across tiers, SolarWinds is giving partners the tools and resources required to grow pipelines, accelerate deals, and support customer success.
“This latest iteration of our Partner Program is further proof of our commitment to improve business outcomes for customers,” said Barb Huelskamp, VP of Global Channel Sales and Alliances. “We continue to listen to partners and make specific changes that are aligned with their concerns. We understand that the more we empower our partners, the better equipped they are to solve the evolving and complex issues customers must navigate.”
The new enhancements span four categories:
Benefits — Based on explicit criteria, partners will have access to improved tier-based benefits. These include an updated and simplified incentive program with a new long-term rewards center designed to drive continued investment.
Enablement — SolarWinds continues to evolve its online certifications and will provide additional monthly webinars and newsletters. Partners will also have access to new specializations, empowering them in specific disciplines to solve evolving and complex customer issues.
Partner Experience — The Partner Portal experience was a specific point of emphasis in feedback from partners. As a result, partners will now have access to brand-new portal resources and functionality, including an enhanced NFR process and integration with Salesforce for seamless opportunity sharing.
Discounting — SolarWinds is moving from recommended reseller discounts to published, tier-based discounts. This provides a more consistent framework that helps sales and channel teams align more predictably on program execution.
“As our customers face unprecedented IT challenges, they need solutions that power business goals while simplifying IT operations,” said Dale Foster, CEO of Climb Global Solutions.
“SolarWinds provides comprehensive solutions that meet these challenges head-on. More importantly, their partner program empowers us to confidently approach our customers with the answers they need in today’s digital landscape.”
To ensure a smooth transition, SolarWinds is launching an extensive series of enablement resources and dedicated office hours to prepare the ecosystem for the official program go-live. While new, explicit tier requirements are being introduced, partners will have a full year to align with the updated standards, supported by a new Fast Track Program designed to help high-growth partners accelerate their status through temporary elevated positioning.
These partner program enhancements will go into effect August 3. For more information, visit the partner portal here.
